XAD is the site where Alejandra Domínguez (Chile) displays the garments and products straight out from the images she registers, inspired by a certain oriental melancholy.
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Alejandra Domínguez is an artist and visual designer from Chile, based in India. She displays garments coming straight out of her artwork and the images she registers through her visual researches. The pieces are created from a desire to give life to those gathered images, while a certain romanticism takes over her aesthetics.
Cottons and silks.
Imagined and created in India
Artwork by Alejandra, 2019
The XAD classic Code Shirt, made in pure cotton. A versatile oversized shirt with a secret code designed by Alejandra, then embroidered using the Mughal Aari embroidery technique.
Visualizing those pinks, yellows and whites from Rajasthan.
Check the First XAD fashion film for Ladakh Collection. Shot at Dhobi Ghat, Mumbai 2019.